Portfolio / UniCredit Group
UniCredit Group
Strategy Consultant · Lead Project Manager · Creative & Art Director
- Client
- UniCredit Group
- Agency
- acht:g Websolutions & Services GmbH & Co. KG
- Period
- February 2008 – May 2010
- Area
- Interim Management, Website & Digital
- Tools & Skills
- TYPO3, Photoshop · Concept, online strategy
Services
After the merger of 26 regional and national banks, UniCredit Group needed a unified online presence. As Strategy Consultant, Lead Project Manager and Creative & Art Director I was responsible for the consulting and the rebranding of the online portals. I was the central contact for the client in Milan.
In coordination with the lead design agency in Milan, my team rolled out UniCredit Group's new brand identity to the websites and intranets of the regional banks, including Bank Pekao in Poland, HypoVereinsbank in Germany and Bank Austria.
I led a four-person UI/UX team, owned the style guide and coordinated and monitored implementation by the individual banks' service providers across Europe. The project regularly took me to Milan and to markets all over Europe.
- Strategic consulting and complete rebranding of the online portals
- Coordination of teams in Milan and several European markets
- Corporate website and style guide
- Landing page and bank finder
- Concept, online business strategy, creative & art direction, project management
