Portfolio / Julius Bär
Julius Bär
Strategy Consultant · Lead Account & Product Manager · Creative & Art Director
- Client
- Julius Bär, Hamburg & Zurich
- Agency
- D+S 360° media world
- Period
- April 2013 – August 2015
- Area
- Interim Management, Website & Digital
- Tools & Skills
- TYPO3, Bootstrap, Photoshop · Online strategy, UI/UX design
Services
For Julius Bär I was responsible for the online strategy and the international relaunch of the corporate website: 26 countries, 7 languages, markets in Europe and Asia. As lead account manager I was the central on-site contact for Julius Bär and worked closely with the client's PMO and IT.
I built and led the teams in Hamburg and Zurich, including hiring. They covered concept, design and QA, alongside international development teams. I led the project from strategy to delivery.
The project had demanding IT security requirements. Across all countries and markets I coordinated a total of 12 QA and approval stages.
I managed the creative agency MetaDesign as a subcontractor for the entire imagery and visual language. In total I was responsible for an agency budget of €1.2m within an overall budget of €2.4m.
In parallel I advised Julius Bär on its mobile strategy and developed the concept for a mobile banking application.
Strategy & Leadership
- Online strategy and concept for the international relaunch
- Lead account & product management with teams in Hamburg and Zurich
- Responsible for an agency budget of €1.2 million
Design
- Creative & art direction, UI/UX design and style guide
- Image database
Mobile
- Mobile banking app: strategy consulting, creative & art direction, UI/UX design
